Situational Leadership Is The Second Model That May Fit...

Situational leadership is the second model that may fit with poverty in mind. This style of leadership involves having different levels of leadership based on where that employee or student is at. Blanchard (1982) suggests that leadership is always in a fluid state. This state does not allow for a â€Å"one size fits all† approach to leadership. Wu, Tsui, Kinicki (2010) concur that this approach looks at every situation in a vacuum and no situation is identical. They carry on Blanchard’s belief that individualized leadership examines the individuals’ strength and use those skills to fit the tasks that fit that individual. There are four components to Blanchard’s beliefs. They are directing, coaching, supporting and delegating. The first tenet, directing, deals with a student or employee that has a low skill level or is unwilling to do the task at hand. This style is used when the stakes are high or the person being directed is too timid to try. T his method is successful when the leader maintains with this style until actions are completed. The second belief, coaching is when followers have a high belief in following but little ability. Blanchard (1982) writes that coaching is similar to directing in establishing roles and responsibilities. Coaching is different in the fact that the leader seeks out feedback and suggestions. This becomes a give and take situation. Leaders that use coaching; listens, advises and helps build the skill level of the follower. TheShow MoreRelatedDr. Ruby Payne And Eric Jenson s Research2400 Words   |  10 PagesEducational Leadership is a highly researched topic. Researchers studying leadership are constantly challenging how to meet the needs of our teachers and workers. Current research, however, leaves out a significant group of followers. That group is students, especially students in poverty. Ruby Payne’s and Eric Jenson’s research speaks on how to reach out to these students. There is a gap in the research when applying these principles to administrative leadership. Principals or campus instructionalRead MoreWhat Makes A Good Leader?3137 Words   |  13 Pages Abstract Efficient leadership helps our nation through times of danger. It helps a business organization to be successful. The effective leadership of parents enables children to grow strong and healthy and be successful. The absence of leadership is equally dramatic. Think, without leadership, organizations move slowly, stagnate and lose their way. Leaderless organization is like an army without generals. We distinguish the importance of leadership when we vote for our political leaders. WeRead MoreLeadership and Mentoring Essay3403 Words   |  14 PagesContents 1: Introduction to Leadership and Mentoring 2: definition of leaders and Mentors 3: Exemplary models 4: Roles and Values 5: Standard Ethics 6: Case study 7: Conclusion 8: References I: Introduction Leadership and mentoring has generally been mistaken to be the same thing however during the course of this assignment I aim to prove otherwise that although leaders and mentors may share some similar traits they have different definitions and perform different functions. ThereRead MoreHow Technology Affects Consumer Behaviour?14761 Words   |  60 Pagesorganizations and individuals. Among most important models the author would like to emphasize Technology Acceptance Model, Motivation Model, Theory of Planned Behavior, Innovation Diffusion Theory etc. Davis Technology Acceptance Model (Davis, 1989) predicts information technology acceptance and usage. In this model the user’s behavioral intention to use a technology is affected by their perceived usefulness and perceived ease of use of the technology. This model was originally developed for studying technologyRead MoreAnnotated Bibliography: Plagiarism39529 Words   |  158 Pagesfirst of these is clearly dishonest. You are, in effect, stealing other peoples work and passing it off as your own. In doing so you are claiming credit for something that it not your own. It may be that the agency that is funding the work is being defrauded by paying for something that is not original: it may be that the publisher is unknowingly put into the position of assisting you to infringe another persons copyright. Some people defend self-plagiarism on the grounds that the work is their ownRead MoreLee Kuan Yew - Singapore Prime Minister6837 Words   |  28 Pageswas the first-born and he was a boy, important to the Chinese for perpetuating the family name. He gave his grandfather such great pride that the old man declared that the child should be educated to become the equal of any Englishman, that is, the model of perfection. The name chosen for him, Kuan Yew, means the light that shines far and wide. FAMILY He is married to Kwa Geok Choo, a similarly brilliant mind who was a Queens Scholar and the first Malayan woman to achieve a First Class HonorsRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesmechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designationsRead MoreUnderstanding the People Who Work at and Patronize Build-a-Bear Workshop8790 Words   |  36 Pagespositive outcomes like higher job performance, greater life satisfaction, and higher e ducational and occupational attainment. Still, researchers have argued that GMA may unintentionally elicit jealousy and even hostility in one’s coworkers, and that because people high in GMA may overestimate the threat they pose to others, they may treat others in a condescending way. Personality has been found to play a role in the relationships between people with high GMA and others. The take-away for highlyRead MoreComparative Public Administration11510 Words   |  47 Pagesconceptual approaches in Comparative Public Administration. I 521 INTRODUCTION Dear student, comparisons of administfativesystems has had a long traditibn. 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The Master Of The Macabre By Edgar Allan Poe - 2816 Words

Edgar Allan Poe, often described as the Master of the Macabre was a short story writer, novelist, poet, critic, and essayist (â€Å"Edgar† Vol. 1, 374). He is also credited for being the architect of the modern short story and the father of the detective story (â€Å"Edgar† Vol. 1, 374). His writing can sometimes be gruesome, but he also wrote comedies. Critics and readers alike love Poe’s work, even during his lifetime, unlike some artists whose work only receive recognition posthumously. As popular as they were, his work did not provide him with steady income, and he struggled financially for most of his life. Poe’s life was a bit of an emotional rollercoaster, as is his writing. His work alternates between the themes of love to mysterious and premature deaths and sometimes outright odious ones to comedies, sometimes. He lost his biological mother when he was still a toddler and his foster mother in his late adolescent years. He then moved with his aunt, Mrs. Clemm, and her young daughter, Virginia Clemm, with whom he later became romantically involved (â€Å"Edgar† Vol. 1, 374). Virginia, like the previous women he held close to his heart, died years later leaving him devastated. The short stories â€Å"Ligeia,† â€Å"Eleonora,† and â€Å"The Oval Portrait† all give critics and readers a glimpse into the dark wonderful thoughts, and emotions ranging from infatuated love to heart gripping periods of deep depression induced by constant loss, of one of America’s greatest authors, Edgar Allan Poe.Show MoreRelatedLiterary Techniques : Edgar Allan Poe And Richard Connell1598 Words   |  7 PagesMacabre; a word meaning disturbing and horrifying through the depiction of death or injury, is not the easiest word for a writer to portray. However, while it may not be easy to show through words, it isn’t impossible. There are two main ways an author can give an overall feeling of macabre; literary st yle and technique. Only the most skilled authors have successfully used various literary elements, like suspense and foreshadowing, to create ageless stories and earn a position in the history of literatureRead More Edgar Allan Poe and His Works Essay1013 Words   |  5 PagesThesis: Edgar Allan Poe was one of the most influential, yet misunderstood writers in American Literature. I. His Early Life A. His Adoption B. His Education II. His Later Life A. Books Published B. Military Life III. The Conclusion of His Life A. His Marriage B. His Death IV. His Works V. What Others Thought Of Him Edgar Allan Poe was an American writer, known as a poet and critic but most famous as the first master of the short story form, especially tales of the mysteriousRead MoreLittle Ball of Fur: The Black Cat Essay781 Words   |  4 PagesEdgar Allan Poe was born January 19, 1809. Many consider him to be the master of mystery and horror. He only lived until he was forty, and during that time he endured a lot of hardships. 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Poes life was also filled with periods of fear and irrationalityRead MoreThe Life Of 19Th Century American Poet Edgar Allan Poe1670 Words   |  7 Pagescentury American poet Edgar Allan Poe is one that the world of literary works and poetry will never cease to remember. Poe crafted several famous works of poetry during the American Romantic Movement, such as â€Å"The Raven†, a poem that helped gain him much fame after his death. Several poets have existed throughout time, but few became as well-known as Poe. The stories, conspiracies, and questions that lie behind his life are those of extreme popularity. Unlike many other great poets, Poe had a life of bothRead More Edgar Allan Poes Writing Essay2378 Words   |  10 Pagesworks. In the gothic times, dark, threatening, horrific, morbid, depressing, bizarre, bewildering, death and insane are just some words that best describe the popular type of literature at that time. One man’s name can summarize these words, Edgar Allan Poe. 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Marketing Mix of Apple

Question: Discuss about the Marketing Mix of Apple. Answer: Introduction Apple Inc. is a multinational technological giant headquartered in California, USA. The company sells consumer electronics, software and online services. The most popular products of the organization are iPhones, iPad, iPod and Mac personal computers. Apple was founded by Steve Jobs, Steve Wozniak and Ronald Wayne and initiated its operations in 1976 with the sales of the personal computers (Rawlinson, 2016). It is one of the largest technological company and second largest mobile phone manufacturer (Dent, 2015). It has a strong brand loyalty and considered as the most popular brand by the world. One of the most popular products of the company, iPhone was launched in 2007 by Steve Jobs as a combination of Smartphone and iPod. It has become immensely popular and each new model of the company is awaited by the loyal customers in anticipation. The marketing strategies adopted by the company also contribute to the popularity of the device. It promotes the devices with several methods which creates eagerness in the mind of the customers. The marketing mix is the basic concept of marketing and refers to the operational part of the marketing plan. It contains controllable marketing tools which a business organization can manipulate to create response from the target market (Richter, 2012). In this regard, in this report, the marketing mix of Apple Inc. in the Australian market is discussed. The report focuses on the marketing mix of the company for the iPhone 6, a popular product. Along with it, the report discusses the contemporary issues in the business environment that can affect the firms marketing strategies. Subsequently, several recommendations are made so that the company can improve its marketing mix. Marketing Mix of the Apple iPhone The marketing mix of a company indicates how the firm adapts itself to the changing marketing conditions and the competition. A business organization addresses the market conditions and the competition by manipulating the variables of marketing mix. Traditionally, the marketing mix encompasses four variables (product, price, place and promotion) which are now extended to eight variables, namely, product, price, promotion, distribution, partnerships, people, processes and physical evidence (Crane, 2012). In the below section, the marketing mix of the iPhone is examined. Product: Apple Inc. offers an exclusive product with distinguished qualities in the form of iPhone 6. The most enchanting feature of the product is its Apple ios operating system. The competing operating systems such as Windows and android were launched after ios operating system; therefore, the customers were attracted towards it due to its capabilities and fast processing speed (V3, 2014). Durng the launch of iPhone 6, the company never tries to copy other brands but compete with itself and launch other features. Itunes and the Apple store are other attractive features of the product. It creates premium products and follows the product development intensive growth strategy. In this strategy, the company constantly strives to create innovative and technologically-advanced products (Cornell, 2014). Price: The Company follows the skimming pricing strategy. It focuses on the premium customers who are willing to pay high prices for the products. In comparison to the competitors, the prices of the Apple iPhone 6 are high (Kidman, 2016). It does not believe in competition with other companies in terms of pricing and use price as an aspiration for the customers and do not determine it according to the utility of the products. This pricing strategy assists the company in maintaining the luxurious brand image for itself. Moreover, as per this marketing strategy, the market share of the company encompasses a specific target customer base composed of middle and upper class. However, it does not impact on the profitability of the company as higher prices increases the relative profitability (Neilson, 2014). Promotion: Apple Inc. follows a detailed and focused promotional strategy. With the launch of new products, it launches mega annual events wherein the media and the management are invited. It creates a big promotion for the products (Farfan, 2016). They also focus on establishing good relations with the media so that the news regarding the new product launches are published in the leading newspapers and the magazines. In the above the line promotional strategies, the company uses mass media such as television, radio, and newspapers. The iPhones are also promoted with below the line marketing with hoardings and point of sale advertising in the retail outlets of the company (Eadicicco, 2014). Distribution: Apple Inc. has presence in major cities in Australia. As it targets only the premium customers, the store of the company are opened only in the large cities of the country. Moreover, these stores are found at the busiest locations and prime shopping malls in alignment with the brand image of the company. It has also implemented corporate tie-ups wherein the top management and the CEOs of the company are given the smartphones of Apple Inc. It also channels its product through a number of e-commerce websites such as Flipkart, Snapdeal and Amazon (Farfan, 2016). Partnerships: The partnership refers to the major partners or the government agencies, their collaboration and management. The corporate resellers are the major partner of Apple Inc. They implement the advanced technical solutions offered by Apple Inc. in their companys operations. It includes the use of iPhone 6 (Apple, 2017). In addition to it, the company has also collaborated with Deloitte to increase the enterprise sales of the product (Reuters, 2016). People: One of the core strengths of the company is its talented workforce. The company recruits the best talent in the industry which is responsible for the constant innovation and technically advanced products. In order to attract the best people, the company selects the people with excellent education, academic performance and work experience. It also provides attractive remuneration packages to retain the talent within the organization (Lev-ram, 2014). Processes: Apple has a systematic method for all of its operational processes. It has numerous factories in the world and a robust supply chain. It outsources manufacturing process and the raw materials from the low-labor cost countries and sells them all across the world. It increases the efficiency and the productivity of the system (Supply Chain, 2013). Physical evidence: The physical evidence refers to the service of the company and where it is delivered. There are several factors that affect the physical evidence, such as ambience, service personnel or the corporate brand. It can be evaluate that Apple Inc. extends qualitative experience to its customers. The stores of the company are designed to provide a unique experience to the customers, inspired by the simplicity theme of the organization. Contemporary Issues for the Business Organization In the present business scenario, several contemporary issues have emerged. A business organization has to address these issues to become successful. At present, the government has become stricter regarding the environment degradation and the role of the corporates in it. As a result, the companies are adopting practices to reduce the environmental impact of their operations. Supplier Responsibility and Labor Rights Although Apple has become an iconic brand in the field of mobile technology, it suffers from the human rights and the labor law issues in its supply chain. A large number of the companys suppliers are from China wherein several challenges exist in terms of ethical and safe working conditions (Triple Pundit, 2015). The company is combating this issue by creating sustainable facilities and empowering workers. Another challenge for the company is usage of the raw materials which can cause potential harm to the environment and degrading it. In China, the enormous workplace pressure has resulted in employee suicides and degradation of health. Additionally, the supply chain materials have also lead to the incidents of workplace poisoning and metal contamination (Watts, 2011). Globalization Due to globalization, the competition among the smartphones manufacturers has increased. Several companies have emerged in the smartphone market which are proving good and at par features to the customers at a very cheap cost. Moreover, these companies are also entering the markets predominated by Apple Inc. and snatching away its market share. Moreover, there are several challenges and significant risks in the international operations of the company. While trading in different countries, the companies have to take into regard the laws and the taxation of that country. Without adequate knowledge of the laws, the companies may be subject to fine and penalties. Moreover, while operating in a different country, a company also has to take regard to the differences in the culture and values. Some differences are stark clear whereas few differences are subtle but can create a huge dent to the firms business (Thompson, 2017). The smartphone manufacturers also find difficulties in working in different countries. The privacy and the taxation laws in China are entirely different from other countries. Therefore, many companies struggle to create profitable business here (Jeschke, 2012). Social Media Interactions Today, social media is considered as a significant tool inn marketing and connecting with the customers due to its wide outreach and consumer engagement. However, there are significant challenges in the social media marketing strategy to increase its effectiveness. The foremost challenge is establishing an authentic connection with the consumers. Connecting with the consumers will result in building a humane and authentic brand. Another challenge for the companies is to engage the people through the communication. The companies also have to be prompt in responding the consumers and considerate of the feedback of the customers. It is important that the business organization should implement a strategy to enhance the customer satisfaction in the purchase process. In the present, the consumers provide feedback and their experience with the company on their social media websites. It is important that the companies provide a good consumer experience so that it increases the word of mouth publicity of the company rather than increasing criticism (Fekel, 2017). Recommendations to Improve Marketing Mix of the Organization Product: Apple Inc. should focus on improving the operating software for all the current version of the iPhone 6. Along with it, the company should also increase the hardware rigidity and the glass screen (Crane, 2012). Price The company follows the premium pricing strategy to distinguish itself from other brands. It should follow the same strategy to maintain its brand image. However, Apple can also strategize to release a cheaper version of phone from its sister company Nokia to tap the price sensitive market share (Ferrell et al., 2014). Promotion: The company can enhance its promotional strategy by using social media and blogs to connect with the customers. In the above discussion, it has been identified that the social media is a crucial tool in the promotional strategy. The companies can use social media to connect with them. It is also beneficial in identifying the response of the consumer towards a specific product and the current social trends (Ferdinand Kitchin, 2016). Distribution: The company follows an appropriate distribution strategy. However, it can enhance its distribution strategy by directly selling its products through online mediums. It will eliminate the middle man and the gross profit of the company will enhance. It also has appropriate distribution channels which transfers the raw material in the supply chain (Ferdinand Kitchin, 2016). Partnership The company can focus on developing long-term partnerships with its suppliers and distributors. It will increase the operational performance of the organization and increases its profitability (Ferdinand Kitchin, 2016). People At present, Apple Inc. tries to recruit the best talent in the industry through attractive remuneration packages. Since it is a technological company, it can also recruit the fresh graduates from the several world-class programming competitions (Ferdinand Kitchin, 2016). Process In its supply chain, the company should implement supplier code of conduct for all of its suppliers so that the internationally recognized standards can be created. Moreover, the company should focus on increasing the transparency of the supply chain (Reic, 2016). Physical Evidence Apple has invested in creating a unique ambience and infrastructure for the company. It can enhance the humane experience by giving training to the front desk executives to increase the customer satisfaction in the dealings (Chaffey Smith, 2013). Conclusion Apple Inc. is a leading business organization in the technological and smartphone industry. The iPhone manufactured by the organization have immense popularity and large fan following. It has developed a specific market share for itself by offering a distinguished product. The iTunes and the operating system of the smartphones are unique features of the product. The company follows a premium pricing strategy wherein the affluent and rich customers are targeted. It does not determine the price upon the product utility but to create a desire in the minds of the customers. It also follows a specific distribution strategy wherein it opens its stores in the shopping malls and busy locations. There are several contemporary issues in the marketing mix of the organization such as social media interaction, labor laws, globalization and the supply chain issues. A business organization has to create its marketing strategy by focusing on these contemporary issues. It is important that a firm det ermines and uplift the standard of all the workers and enhance the transparency in the supply chain. It will also augment the brand image of the organization and establish the culture of ethical practices. It can also focus on creating long-term relationships with its clients and suppliers to enhance trust and operational efficiency among them. In its distribution strategy, the company should also initiate to directly sell the products to the consumers through online mediums. It will increase the operational efficiency and profitability for the organization. References Apple. (2017). What can a business partner offer? Retrieved 31 January 2017 from https://www.apple.com/lae/buy/corporateresellers/ Chaffey, D., Smith, P.R. (2013). Emarketing Excellence: Planning and Optimizing Your Digital Marketing. London: Routledge. Cornell, S. (2014). What Are the Advantages of Using an iPhone? Chron. Retrieved 31 January 2017 from https://smallbusiness.chron.com/advantages-using-iphone-69061.html Crane, F.G. (2012). Marketing for Entrepreneurs. SAGE. Crane, F.G. (2012). Marketing for Entrepreneurs: Concepts and Applications for New Ventures. SAGE Publications. Dent, S. (2015). Huawei passes Microsoft as third-largest mobile phone maker. Engadget. Retrieved 31 January 2017 from https://www.engadget.com/2015/07/31/huawei-microsoft-smartphone-sales/ Eadicicco, L. (2014). Apple Plans To Boost IPhone Sales With A Big Promotion That Will Entice You To Upgrade. Business Insider Australia. Retrieved 31 January 2017 from https://www.businessinsider.com.au/apple-iphone-promotion-2014-5 Farfan, B. (2016). When Does Apple Use Promotional Pricing? The Balance. Retrieved 31 January 2017 from https://www.thebalance.com/apple-deals-promotions-2891801 Ferdinand, N., Kitchin, P.J. (2016). Events Management: An International Approach. SAGE. Ferrell, O.C. et al. (2014). Marketing Principles PDF. Cengage Learning Australia. Flekel, A. (2017). 5 Reasons Why Social Media Marketing Is Important. Yahoo. Retrieved 31 January 2017 from https://smallbusiness.yahoo.com/advisor/5-reasons-why-social-media-marketing-important-172938196.html Jeschke, C. (2012). Apples China Challenge. Social Media Club. Retrieved 31 January 2017 from https://www.socialmediaclub.at/2012/02/apples-china-challenge.html Kidman, A. (2016). Apple's iPhone 7 pricing strategy is really Weird. The Sydney Morning Herald. Retrieved 31 January 2017 from https://www.smh.com.au/technology/mobiles/apples-iphone-7-pricing-strategy-is-really-weird-20160908-grbjcg.html Lev-ram, M. (2014). Apple unveils new perks to attract talent. Fortune. Retrieved 31 January 2017 from https://fortune.com/2014/10/02/apple-employee-perks/ Neilson, S. (2014). Apples premium pricing strategy and product differentiation. Market Realist. Retrieved 31 January 2017 from https://marketrealist.com/2014/02/apples-premium-pricing-strategy-product-differentiation/ Rawlinson, N. (2016). History of Apple, 1976-2016: The story of Steve Jobs and the company he founded. Retrieved 31 January 2017 from https://www.macworld.co.uk/feature/apple/history-of-apple-steve-jobs-what-happened-mac-computer-3606104/ Reic, I. (2016). Events Marketing Management: A consumer perspective. London: Routledge. Reuters. (2016). Apple Deepens Enterprise Push With Deloitte Partnership. Fortune. Retrieved 31 January 2017 from https://fortune.com/2016/09/28/apple-enterprise-deloitte-partnership/ Richter, T. (2012). International Marketing Mix Management: Theoretical Framework, Contingency Factors and Empirical Findings from World-Markets. Logos Verlag Berlin GmbH. Supply Chain. (2013). Is Apples Supply Chain Really the No. 1? A Case Study. Supply Chain 247. Retrieved 31 January 2017 from https://www.supplychain247.com/article/is_apples_supply_chain_really_the_no._1_a_case_study Thompson, V. (2017). What Issues Arise When Doing Business Globally? Small Business Chron. Retrieved 31 January 2017 from https://smallbusiness.chron.com/issues-arise-doing-business-globally-56877.html Triple Pundit. (2015). Apple Talks Corporate Social Responsibility. Retrieved 31 January 2017 from https://www.triplepundit.com/2015/05/apple-talks-corporate-social-responsibility/ V3. (2014). Top 10 Apple iPhone benefits over Android devices. Retrieved 31 January 2017 from https://www.v3.co.uk/v3-uk/news/2335075/top-10-apple-iphone-benefits-over-android-devices Watts, J. (2011). Apple Secretive about Polluting and Poisoning Supply Chain say Report. The Guardian. Retrieved 31 January 2017 from https://www.theguardian.com/environment/2011/jan/20/apple-pollution-supply-chain